What We Do

Projects That Matter

Beyond selling clothes — building community, preserving heritage, and supporting the next generation of gentlemen.

Milford Street store renovation
Completed

Milford Street Store Restoration

A careful restoration of our historic premises at 17 Milford Street, preserving original architectural features while creating a modern shopping experience. New lighting, restored flooring, and redesigned display areas honour the building's 120-year heritage.

2024 – 2025

Groom and groomsmen in black tie formal wear at Chas Baker wedding fitting
Ongoing

Wedding Ready Programme

Our dedicated wedding fitting service supports grooms and groomsmen across Wiltshire. Group fittings, coordinated colour palettes, and hire options make wedding preparation stress-free. Over 200 wedding parties outfitted since launch.

Since 2020

Community mentorship
Ongoing

Young Gentlemen's Mentorship

Partnering with local schools and colleges to offer work experience placements and apprenticeships in retail. Introducing young people to the art of personal service, quality menswear, and independent business.

Since 2018

Barbour reproofing clinic
Ongoing

Barbour Reproofing Clinic

Free quarterly reproofing advice sessions for Barbour jacket owners across Salisbury. We demonstrate proper wax dressing techniques and stock full reproofing kits — keeping heritage garments in service for decades.

Quarterly Events

Salisbury heritage trail
Completed

Salisbury Heritage Retail Trail

Collaboration with Salisbury Business Improvement District to create a heritage retail walking trail. Chas Baker features as a key stop, sharing our 1902 founding story with visitors exploring the city's independent shops.

2023

Charity gift programme
Upcoming

Winter Warmth Charity Drive

Annual collection of coats, scarves, and warm clothing for local charities supporting homeless and vulnerable people in Wiltshire. Customers receive a discount voucher for every donated item.

Launching November 2026

Get Involved

Partner With Us

We welcome collaborations with local businesses, charities, schools, and community organisations. Whether you're planning a wedding, organising a charity event, or seeking work experience opportunities, we'd love to hear from you.

Our projects reflect our belief that a good independent store should give back to the community that has supported it for over a century.

Propose a Project
Community collaboration